Human Fitness

Published on: 14/12/2020

By Simon Tomlinson



Cristi Strava has been working as a fitness expert and personal trainer all over the world for more than a decade. In that time he has built a very successful business in Romania which has included multiple TV appearances and working with Arsenal Football Club. Now Cristi wants to replicate this success with an online fitness programme which is targeted at the North American market.

Cristi asked us to create a website which would be the main sales platform for his new business called Human Fitness and include a paid subscription members area which is capable of hosting a large library of fitness videos.


Being aimed at customers in the USA we knew that the website needed to be modern, bold and easy for potential customers to sign up. This was achieved by using the striking colour palette of red, white and blue along with eye catching photographs and clean lines. We also included a very clear pricing structure and simple animation when scrolling or hovering to make the important elements really stand out.

It was important that the website speed and performance would not be impacted by hosting over 200 videos and that we protected the videos against piracy. We did this by integrating the platform with Vimeo which has excellent video hosting capabilities and in-built security measures to stop unauthorised downloading of videos.

Finally, we also added a Single Sign On (SSO) function for the training programme to make it quick and easy for customers to access the videos and other information.


We have successfully delivered a fantastic looking website for Human Fitness which has met the requirements we were given at the start of the project. It’s easy to navigate with a modern and visually engaging design which will appeal to their target demographic.

The website (including members area) is now fully operational with over 200 videos available to paying subscribers and we have been able to maintain the performance of the website by collaborating with the video hosting platform Vimeo.

Going forward we are now working closely with Human Fitness to provide them with digital marketing services including google adwords, social media advertising and email newsletters.

We are excited to see how the Human Fitness brand grows in the future and are proud to be part of their story.


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