How much does a website cost in 2021?



If you have ever requested some quotes from companies or freelancers to make you a website, you may have been surprised at the response you received.

Not because they are very expensive or very cheap, but because of the difference in prices from one quote to another. Why is this?

Think of it like buying a house. How much does a house cost? Well, that depends on lots of factors. Where is it located, how big is it, what are the quality of finishes like etc. The same is true for websites too and in this article, I will explain the key drivers which influence the price and how much you can expect to pay.

Before we go on, I’d like to point out that I will be focusing on websites which are built in WordPress which is because WordPress is widely recognised as the most professional platform for creating websites. You can make websites for cheaper using platforms like Wix or Squarespace but they do not offer the same level of functionality, customisation or ongoing support.

How does functionality affect the cost of a website?

A static website which only needs to display basic information is not the same as a website that includes different types of content or has more complex functionality like processing payments.

Types of functionality include:

  • E-commerce and payment gateways
  • Integration with other applications like subscription forms for email marketing
  • User registration and access to restricted content
  • Multiple languages

How does customisation affect the cost of a website?

There are 3 main types of website depending on the level of customisation you want to achieve:

1. Design Template

This consists of implementing a predesigned template and adapting it to your content and your corporate identity. This allows you to create a website quickly but it also has many limitations with the design and usually don’t look as good as custom designs. Another problem is that your website may look similar to many others because other people are likely to be using the same template.

2. Framework Design

A framework design allows the developer to create a website from a very basic and lightweight predefined structure. The developer can create websites with custom designs without having to build the website from scratch (in terms of code) and therefore speeds up the process.

3. Custom Design

This consists of creating a WordPress template completely from scratch and is the most expensive option. Not just because it takes more time, but because it requires at least one web developer and one designer to be involved.

How does the size of a website affect the cost?

The amount of web pages within your website will have a big difference on the price. A single page website will be much cheaper than something which contains 20-30 unique pages.

How does design affect the cost of a website?

This includes the website aesthetics, obviously, but also the overall layout and structure which impacts the user experience. The more you pay, the better it will look (generally speaking).

What other factors affect the cost of a website?

There are some services that are not usually included in the price:

  • Logo design / corporate identity
  • SEO consulting
  • Copywriting
  • WordPress training
  • Digital strategy
  • Web maintenance

What should I expect to pay for a website in 2021?

Ok, let’s talk about figures. How much does a website made in WordPress actually cost?

We pride ourselves on being completely transparent at KIKLAB so here are the prices which we charge and what you get for your money.

What is the price of a basic website at KIKLAB?

Our basic package includes up to 3 pages which are made from a customised template and comes with secure hosting. This is perfect for people who are just starting their business who want a professional website at an affordable price. At Kiklab we charge only £250 which is exceptional value for money.

What is the price of a standard website at KIKLAB?

If you are looking for a website with more functionality and multiple pages then our standard page is the one for you. This includes a professional design, up to 15 web pages and copywriting too. All for only £700, this is our bestselling website package!

What is the price of a premium website cost at KIKLAB?

This will give you the ultimate website with a completely bespoke design, up to 45 pages of content, copywriting and advanced functionality like e-commerce. When you’re really committed to your business and want to take it to the next level, it’s worth investing. After all, this is your shop window to the world. At many agencies, this would cost several thousands of pounds, but at KIKLAB we can offer all of this for only £2,000.

How much does website ongoing support cost at KIKLAB?

Once your website is live, the process doesn’t stop there because there are other things to consider like maintenance, Search Engine Optimisation (SEO) and hosting. At KIKLAB we can help you with all of these things and secure hosting is included within all of our website packages as standard.


In summary, there are many things which affect the cost of a website including the functionality, customisation, size and design. At KIKLAB we have different packages to meet the requirements for everyone whether you are looking for something basic or more advanced. If you would like more information, have a look at our website or feel free to get in touch!

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