Organic Marketing Vs Paid Marketing: Which is Best?

We often get asked by our clients about if they should focus on organic or paid marketing, so in this article I will explain what the difference is between them and what benefits they each provide. What is Organic Marketing? Organic marketing includes any activity to drive traffic to your website which doesn’t require any […]

How to Use Social Media to Grow your Business

There are some big benefits to using social media for your business and in this article I am going to take you through the key steps to get you started. But first of all, here are a few reasons why you should consider using social media for your business. Benefits of Using Social Media for […]

How to Use Hashtags to Get More Social Media Engagement

In this article I am going to explain why you should be using hashtags for your social media content and give you some simple strategies to maximise the engagement you are getting. Are you ready? Let’s go! What Are Hashtags? Hashtags are simply a way of labelling content on social media platforms like Twitter, Facebook […]

How to find the best digital marketing agency in 2021

Introduction According to Statista the global spend on digital marketing is increasing every year and expected to reach a whopping $398 billion in 2021. There are many reasons why digital marketing has become so popular with businesses of all sizes and if you’re reading this article then you are probably already investing in digital marketing […]

How to Improve the SEO of Your Website in 8 Simple Steps

What is SEO? SEO stands for Search Engine Optimisation and is a technique used to improve the quantity and quality of organic website traffic. There are various ways of doing this, which will be covered later in the article, and the main objective from these activities is to get ranked higher on Google (and other […]

How much does a website cost in 2021?

Introduction If you have ever requested some quotes from companies or freelancers to make you a website, you may have been surprised at the response you received. Not because they are very expensive or very cheap, but because of the difference in prices from one quote to another. Why is this? Think of it like […]

Is your website slowing you down?

Introduction The time it takes for your website to load can be very important for keeping customers engaged and maximising your sales opportunities. Here are a few statistics which might be quite eye opening for you: 49% of internet users expect a webpage to load in 2 seconds or less. Source: Akami The probability of […]

What is The Best Position for The Logo on Your Website?

Introduction When designing your website there are lots of factors to consider like the colours, images, text, and menus. Another important decision is where to place your logo. There are three main options to consider which are; top-left, top-centre and top-right. In this article we’ll discuss each of these in turn and then provide a […]

What is The Best Background Colour for Your Website?

“Should I have a website with a light background or a dark background?” This is a question that we often get asked by our clients at KIKLAB.   Readability  One of the most important factors when deciding upon a light or dark background for your website is readability. A seminal study carried out by Richard […]

Why is Branding Important for Your Business?

What is a Brand? Brands are used by businesses all over the world as a way of differentiating their products and services from competitors. This can be done using a specific name, trademark, design or any other feature which is instantly recognised by consumers. Here are a few of the biggest brands which you’ll probably […]